Cardiac Science Corporation
Product & Market Manager, Consumer
Cardiac Science Corporation (NASDAQ: CSCX) (formerly Quinton Cardiology, Inc.) is a global leader in developing, manufacturing and marketing diagnostic and therapeutic cardiology products and services that protect hearts and save lives with the Burdick®, Powerheart® and Quinton® product lines. For more information, visit the Cardiac Science website at www.cardiacscience.com.
We currently have an opportunity for a Product & Market Manager (Consumer). The Product & Market Manager (Consumer) will have full responsibility for leading the product development process for Automated External Defibrillators (AED) for the consumer market.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
- Developing a comprehensive marketing plan for the sale of AED’s to the consumer market. Applying classic consumer marketing practices to develop lead generation programs. Creating direct marketing plans and programs to maximize exposure of Cardiac Science’s AED’s in the consumer space.
- Developing business, product development and launch plans for assigned products. Managing the introduction of new products/product enhancements including monitoring clinical trials, field trials, sales/service training, trade show training, promotional approaches/materials, sales support materials and presentation techniques. Proposing product changes, enhancements, discontinuations and new products.
- Leading the product development process and conducting appropriate market research. Drafting product specifications, monitoring progress of development projects and their adherence to specified goals and resolving questions of priority.
- Working closely with sales management and marketing communications to develop technical content for marketing collaterals, including brochures, manuals, fliers and the web.
- Developing and communicating competitive information. Monitoring and reporting on competition and recommending and carrying out appropriate actions and plans to compete effectively. Preparing and keeping up-to-date product comparisons and evaluating strengths and weaknesses of competition.
- Gathering and acting on information on product reliability. Assisting Manufacturing and Quality in identifying, prioritizing and addressing product problems.
- Keeping management informed in a timely fashion of all significant news relating to the product line.
Education/Experience Required:
- Bachelor’s degree in marketing, with minimum of 5 years experience in consumer marketing.
- Medical device marketing experience a plus.
- MBA preferred.
- Sales experience a plus.
- Consumer packaged goods experience a plus.
- Thorough understanding of consumer needs and demonstrated proactive experience in delivering quality products to the consumer market.
- Demonstrated ability to manage complex network of relationships both inside and outside the company.
- Strong organizational and planning skills with attention to detail.
- Strong sense of initiative, self starter.
- Excellent communications and presentation skills.
- Outstanding analytical, problem-solving and multi-tasking skills.
- Travel requirement: 20-40 percent.
Cardiac Science Corporation offers a competitive salary and benefits package. Please apply on-line at http://jobs-cardiacscience.icims.com or fax your resume, in confidence, to:
Cardiac Science Corporation
Attn: Human Resources
3303 Monte Villa Parkway
Bothell, WA
98021
Fax: 425-402-2015
Cardiac Science Corporation is an Equal Opportunity Employer
Submitted: 03/03/2006